Martech

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts

The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences

With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed

The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and “this better not kill...

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts

Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales

An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website

The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...

OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...

The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct

This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns

Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names

Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people

The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

The series aims at enabling business leaders take on change and drive their businesses into the future

Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing...

From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts